Pawpsych started at 3am on a living room floor, watching my rescue dog Luna destroy her third bed that week. Separation anxiety. I'd tried everything: calming sprays, "indestructible" toys, expensive behaviorists. Nothing worked.

That night, I stopped buying products and started reading research. Canine psychology studies. Veterinary neuroscience papers. Behavioral science journals. And I discovered something that changed everything:

Most pet products aren't designed for pets. They're designed for humans.

The bright red toy? Dogs barely see red. The "quiet" groomer? Still loud enough to trigger anxiety. The squeaky toy? That frequency can actually stress anxious dogs.

Nobody was asking: What does the science say about how dogs actually think, feel, and respond?

So I started Pawpsych with one rule: Every product decision must be backed by behavioral research.

Our Comfort Quack uses yellow (optimal canine color perception) and specific sound frequencies that engage without stressing. Our SilentGrinder Pro operates below anxiety-triggering decibel thresholds. Our HomeBuddy uses tension resistance calibrated for safe, satisfying play.

Not marketing claims. Proven science.

Luna thrives now. She plays with toys designed for her brain. She gets groomed without trembling. She rests peacefully when I leave.

But Pawpsych isn't just about Luna. It's about every anxious pet and every helpless owner watching them suffer.

We exist to prove that science-backed design creates better outcomes. Happier pets. Empowered owners. Real solutions, not false promises.

Welcome to Pawpsych. Where behavioral science meets pet care.